Nova — Headless E-commerce
A headless storefront on Next.js with sub-second catalog loads, custom cart drawer, and Stripe + Razorpay split-checkout.
The challenge
Nova was running a slow monolithic Shopify theme and losing mobile sales. They needed a storefront that felt app-like on 4G, could scale to 12k SKUs with sub-second search, and gave the marketing team full control over the home page without engineering tickets.
What we built
Rebuilt the storefront on Next.js with edge SSR, Algolia search, and a custom cart drawer. Headless Shopify for inventory and Stripe + Razorpay for region-aware checkout. The marketing team now ships new landing pages and collections daily using Sanity CMS — no engineering required.
The outcome
Page-load times dropped from 4.1s to 0.8s. Mobile conversion rose 38% in the first quarter. Engineering tickets from the marketing team dropped to zero. The founder called it "the first time the website has felt like part of the brand, not a tax on it."
Stack
Deliverables
- Edge-rendered product catalog with ISR
- Custom cart drawer + one-page checkout
- Stripe + Razorpay split-checkout by region
- Algolia search with typo tolerance
- Sanity CMS for marketing pages
- Lighthouse 99 on every route in production
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