Insights

Notes from the studio

Writing about web performance, e-commerce architecture, OTT streaming, and the engineering decisions behind modern web products.

6 posts

Core Web Vitals in 2025: What Actually Moves the Needle

LCP, INP, CLS — and the engineering patterns we use to keep every one of them in the green on real-user devices.

Headless is not a default — it is a tradeoff. Here is the framework we use to decide whether your store should go headless.

Adaptive bitrate, signed playback, and the storage/transcode pipeline we run for clients launching subscription video products.

How to build a design system that does not collapse the moment a new product joins the family.

A pragmatic case for Next.js as our default web framework — and the rare cases where we use something else.

Most agencies hide pricing. We publish it. Here is the reasoning, the tradeoffs, and what is not on the page.